Faux pas

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thankyouamerica

Une annonce de Chrysler parue le mois dernier dans le Wall Street Journal et USA Today soulève une légère polémique. Elle remercie les payeurs de taxes américains de leur contribution. Le texte de l’annonce se lit comme suit:

Thank you for investing in Chrysler – America’s Car Company.

 

Chrysler is committed to:

 

  • Providing cars and trucks you want to buy, enjoy driving, and will want to buy again.
  • Delivering products with the best quality and value in our Company’s history.
  • Improving fuel economy to support Americas energy security and environmental sustainability.

The United States is home to 74% of our employees and over 3,300 dealers in communities across this country. Of every dollar we spend, 78% is spent here at home. On behalf of the 1 million people who depend on Chrysler for their livelihoods, thank you for investing in Chrysler, and America.

 

Bob Nardelli
Chairman and CEO, Chrysler LLC

Chrysler a aussi fait paraitre cette annonce sur son blogue, mais le billet a attiré tant de commentaires négatifs (Duh!), que Chrysler l’a supprimé. Heureusement que Google en conserve une copie pour la postérité. Vous pouvez aller vous bidonner en lisant les 249 commentaires qui s’y trouvaient. Je vous en donne quelques exemples:

  • «Hey Crysler!   You’re not welcome.  You took my hard earned tax dollars without congressional approval.  This is not the time for a « thank you. »  This would be a good time for a refund…and an apology.»

  •  

  • «Mr. Nardelli,

  • It takes a man with a whole lotta chutzpah to thank a person for investing in a company when they had zero voice in the matter.

    My elected representatives decided ‘no’.  The executive branch decided ‘yes’ through means that might be legal but frankly smell like rotten fish.

    You may certainly get my money this way, but you will never see a dime of my money voluntarily spent on any of your products.»

     

  • «Mr Nardelli, Fire your PR and advertising teams and execs immediately.  We the People did not want to see any more ads and money wasted on ads, be it from Chrysler, et al, or from your own pocket.  You should have put up a website thanking the people and just submitted it to various online news aggregators for free.  Once again, I am pained to see you are demonstrating a lack of common sense and fiscal responsibility.  We supported the bailout of the car companies, even in the face of the horrendously mismanaged and secretive bailout of banks, and you stlil throw money away in the name of your company.  Time to wake up. Sincerely, Matt and the rest of the Internet.»

Je crois que vous avez l’idée… Dire que bientôt ils vont nous faire le même coup!

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A propos de l'auteur

Philippe

Mon nom est Philippe. J'habite sur la rive sud de Montréal. Je suis un technicien en informatique qui aime discuter de toute sorte de sujets. Bienvenue sur mon blogue!

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